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Our Team
Harj
Founder
Harj, also known as "The Engine," is a remarkable member of the team. As the Founder, he plays a pivotal role in various aspects of the business, including being the head of sales and actively participating in product development. What sets Harj apart is his personal journey of sobriety since 2010. He has not only maintained his own sobriety but has also become a driving force in organizing some of the largest sober events globally. Harj's dedication has not gone unnoticed, as he has successfully raised the bar for alternative cocktails, making them exciting and appealing for those seeking a non-alcoholic experience. His passion for creating innovative and high-quality non-alcoholic beverages has contributed significantly to the company's success.
Imane
Creative Director
Imane is an invaluable member of the team, bringing with her over 15 years of experience in the hospitality industry. With her extensive background, she serves as the heart of the team, infusing it with her passion and expertise. In her role as the creative director, Imane plays a vital role in connecting the brand with the customers. She acts as the bridge, ensuring that the vision of the brand is communicated effectively to the target audience. Her creative genius is evident in her ability to design beautiful bottles that truly capture the essence of Norty. Imane's attention to detail is unmatched, and this quality has played a significant role in setting Norty apart from its competitors. Whether it's in the design of the bottle or in heading the marketing team, her meticulous approach ensures that every aspect of Norty is flawless. Her contributions have helped the brand shine and attract customers with its unique flair and aesthetic appeal.
Richard
Product Development
Richard is a highly experienced professional in the high-end hospitality industry, boasting an impressive career spanning over 25 years. Throughout his tenure, he has successfully launched and managed iconic restaurants in London, earning himself a legendary reputation in the industry. One of Richard's standout qualities is his unparalleled palette. With his refined taste and deep understanding of flavors, he has a knack for creating culinary masterpieces that leave a lasting impression on diners. This extraordinary expertise allows him to bring a unique perspective to Norty Drinks, ensuring that every product developed is of the utmost quality and taste. Beyond his culinary skills, Richard has also played a vital role in establishing connections between Norty Drinks and some of London's most iconic restaurants. His vast network in the industry has enabled the brand to form strategic partnerships, allowing Norty Drinks to reach a wider audience and gain a stronger presence in the market. In addition to his professional achievements, Richard's personal journey is equally remarkable. Since 2018, he has been sober, showcasing immense dedication and willpower. This transformative experience has undoubtedly contributed to his steadfastness in product development and commitment to excellence. Richard's expertise, connections, and personal growth have all proven instrumental in the success of Norty Drinks. With his contributions, the brand continues to thrive and establish itself as a reputable name in the hospitality industry.
Founder
Harj, also known as "The Engine," is a remarkable member of the team. As the Founder, he plays a pivotal role in various aspects of the business, including being the head of sales and actively participating in product development.
What sets Harj apart is his personal journey of sobriety since 2010. He has not only maintained his own sobriety but has also become a driving force in organizing some of the largest sober events globally. Harj's dedication has not gone unnoticed, as he has successfully raised the bar for alternative cocktails, making them exciting and appealing for those seeking a non-alcoholic experience. His passion for creating innovative and high-quality non-alcoholic beverages has contributed significantly to the company's success.
Creative Director
Imane is an invaluable member of the team, bringing with her over 15 years of experience in the hospitality industry. With her extensive background, she serves as the heart of the team, infusing it with her passion and expertise.
In her role as the creative director, Imane plays a vital role in connecting the brand with the customers. She acts as the bridge, ensuring that the vision of the brand is communicated effectively to the target audience. Her creative genius is evident in her ability to design beautiful bottles that truly capture the essence of Norty.
Imane's attention to detail is unmatched, and this quality has played a significant role in setting Norty apart from its competitors. Whether it's in the design of the bottle or in heading the marketing team, her meticulous approach ensures that every aspect of Norty is flawless. Her contributions have helped the brand shine and attract customers with its unique flair and aesthetic appeal.
Product Development
Richard is a highly experienced professional in the high-end hospitality industry, boasting an impressive career spanning over 25 years. Throughout his tenure, he has successfully launched and managed iconic restaurants in London, earning himself a legendary reputation in the industry.
One of Richard's standout qualities is his unparalleled palette. With his refined taste and deep understanding of flavors, he has a knack for creating culinary masterpieces that leave a lasting impression on diners. This extraordinary expertise allows him to bring a unique perspective to Norty Drinks, ensuring that every product developed is of the utmost quality and taste.
Beyond his culinary skills, Richard has also played a vital role in establishing connections between Norty Drinks and some of London's most iconic restaurants. His vast network in the industry has enabled the brand to form strategic partnerships, allowing Norty Drinks to reach a wider audience and gain a stronger presence in the market.
In addition to his professional achievements, Richard's personal journey is equally remarkable. Since 2018, he has been sober, showcasing immense dedication and willpower. This transformative experience has undoubtedly contributed to his steadfastness in product development and commitment to excellence.
Richard's expertise, connections, and personal growth have all proven instrumental in the success of Norty Drinks. With his contributions, the brand continues to thrive and establish itself as a reputable name in the hospitality industry.
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